Privacy Policy

Effective Date: 02/01/2026

Last Updated: 07/16/2026

Stryker Digital (“we,” “us,” or “our”) operates the Stryke platform (the “Portal”), a lead management and marketing performance platform for home service businesses. This Privacy Policy explains how we collect, use, store, and protect information through the Portal.

By accessing or using the Portal, you agree to the practices described in this Privacy Policy. If you do not agree, you may not use the Portal.

1. Who This Policy Applies To

This policy applies to:

• Clients — Business owners and authorized employees of businesses that subscribe to Stryker Digital’s marketing services and access the Portal.
• End Users — Individuals who interact with our clients’ businesses by calling tracking phone numbers or submitting forms on client websites. End Users do not have accounts on the Portal but their information may be collected and processed as described below.

2. Information We Collect

2.1 Information from Clients (Portal Users)

When you create an account or use the Portal, we collect:

• Account information: Name, email address, phone number, business name, and industry.
• Authentication data: Login credentials managed through our authentication provider (Clerk). We do not store passwords directly.
• Usage data: Login timestamps, IP addresses, browser and device information, pages visited within the Portal, and actions taken (such as listening to call recordings, viewing leads, or changing lead statuses).
• Business information: Services subscribed to, service areas, average ticket size, website URL, and account manager assignments.

2.2 Information from End Users (Leads)

When individuals contact our clients through tracked channels, we collect:

• Phone call data: Caller phone number, call duration, call timestamp, whether the call was answered or missed, and the tracking number dialed.
• Call recordings: Audio recordings of phone calls made to client tracking numbers. A disclosure is played at the beginning of every call informing the caller that the call may be recorded.
• Call transcripts and summaries: We use automated speech-to-text technology to transcribe call recordings and artificial intelligence to generate summaries of call content. These may include the caller’s name, service requested, and other details shared during the call.
• Form submission data: Name, phone number, email address, message content, and any other fields submitted through forms on client websites that are connected to the Portal.
• Lead management data: Lead source attribution (organic or paid), pipeline status, and qualification scores generated by our AI systems.

2.3 Information Collected Automatically

When you access the Portal, we automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and actions taken within the Portal
• Date and time of access

3. How We Use Information

We use the information we collect to:

• Provide and operate the Portal — Deliver lead tracking, call recording, transcription, and lead management services to our clients.
• Generate AI-powered insights — Produce call transcriptions, call summaries, and lead qualification scores to help clients evaluate marketing performance.
• Send notifications — Deliver SMS alerts to clients when new leads are received, using phone numbers provided by clients for this purpose.
• Monitor and improve performance — Track marketing attribution (organic vs. paid) to help clients understand their return on investment.
• Maintain security and prevent fraud — Log access activity, IP addresses, and usage patterns to protect accounts and detect unauthorized access.
• Provide customer support — Assist clients and their account managers with Portal-related inquiries and troubleshooting.
• Comply with legal obligations — Respond to legal requests and enforce our Terms of Service.

We do not use information collected through the Portal to serve advertisements, and we do not sell personal information to third parties.

4. Call Recording Disclosure

All phone calls made to tracking numbers provisioned through the Portal are recorded. A recorded disclosure is played at the beginning of every call stating: “This call may be recorded for quality purposes.”

Call recordings are used to:

• Create searchable transcripts of conversations
• Generate AI-powered summaries for lead qualification
• Provide clients with a record of inbound inquiries
• Help account managers evaluate marketing campaign performance

Call recordings are stored for twelve (12) months from the date of the call, after which they are automatically deleted. Transcripts and AI-generated summaries derived from recordings may be retained for as long as the associated client account remains active.

5. How We Share Information

We do not sell personal information. We share information only in the following circumstances:

5.1 Service Providers

We use third-party service providers to operate the Portal. These providers process data on our behalf and are contractually obligated to use it only for the purposes we specify:

• Twilio — Provides phone call routing, recording, and SMS notification delivery. Twilio processes caller phone numbers, call audio, and SMS message content.
• OpenAI — Provides speech-to-text transcription (Whisper) and AI-powered call summarization and lead scoring (GPT-4o). OpenAI processes call recording audio and transcript text. Per OpenAI’s API data usage policy, data submitted through the API is not used to train their models.
• Clerk — Provides user authentication and session management. Clerk processes email addresses, names, and login session data.
• Vercel — Provides application hosting. Vercel processes requests and data transmitted through the Portal.
• Neon/Supabase — Provides database hosting. All Portal data is stored in databases hosted by these providers.

5.2 Client Access to End User Data

Clients can view lead information (including call recordings, transcripts, AI summaries, and form submissions) for leads associated with their business. Clients cannot access lead data belonging to other businesses.

5.3 Stryker Digital Personnel

Stryker Digital account managers, senior account managers, and administrators access client and lead data as necessary to provide marketing services, manage accounts, and support clients. Access is limited based on role and client assignment.

5.4 Legal Requirements

We may disclose information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, safety, or property of Stryker Digital, our clients, or others.

5.5 SMS Communications and Mobile Information

Clients may opt in to receive SMS text message notifications from Stryker Digital (for example, alerts about new leads and service updates) by checking the SMS consent checkbox during account registration. Consent to receive SMS messages is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text messaging services (such as Twilio) solely as necessary to deliver the messages.

6. Data Storage and Security

6.1 Where Data Is Stored

All data is processed and stored in the United States. Our application infrastructure, databases, and third-party service providers operate within the United States.

6.2 Security Measures

We implement commercially reasonable technical and organizational measures to protect information from unauthorized access, alteration, disclosure, or destruction. These include:

• Encrypted data transmission (HTTPS/TLS)
• Role-based access controls limiting data visibility by user role and client assignment
• Authentication managed by a dedicated identity provider (Clerk)
• Activity logging of all significant user actions for audit and security purposes
• Regular review of access controls and security practices

While we take reasonable precautions, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security of information stored in or transmitted through the Portal.

6.3 Data Retention

• Active client data — Lead records, call transcripts, AI summaries, form submissions, and account information are retained for as long as the client maintains an active subscription with Stryker Digital.
• Call recordings — Audio recordings are stored for twelve (12) months from the date of the call and then automatically deleted.
• Archived client data — When a client’s subscription ends, their data is archived and retained for two (2) years from the date of cancellation, after which it is permanently deleted.
• Activity logs — Login records, usage activity, and audit trail data are retained indefinitely for security and compliance purposes.
• Terms acceptance records — Records of terms and privacy policy acceptance (including timestamp and IP address) are retained indefinitely for legal compliance.

7. Your Rights and Choices

7.1 For Clients (Portal Users)

You may:

• Access your data — View your leads, call recordings, transcripts, and account information through the Portal at any time during your active subscription.
• Request data correction — Contact your account manager or email us to correct inaccurate account information.
• Request data deletion — Request deletion of your account and associated data by contacting us. Note that certain data may be retained as described in Section 6.3 and as required by law.

7.2 For End Users (Leads/Callers)

If you are an individual whose information was collected through a call recording or form submission, you may:

• Request information — Contact us to learn whether your personal information is stored in the Portal.
• Request deletion — Contact us to request deletion of your personal information. We will process your request in accordance with applicable law. Note that deletion requests may need to be coordinated with the client business that collected your information.

To exercise any of these rights, contact us at andy@stryker-digital.com.

8. State-Specific Privacy Rights

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information (we do not sell personal information)
• Not be discriminated against for exercising your privacy rights

To exercise these rights, contact us at andy@stryker-digital.com.

8.2 Virginia, Colorado, Connecticut, and Other State Privacy Laws

Residents of states with comprehensive privacy laws may have similar rights to access, delete, and correct their personal information, and to opt out of certain processing activities. To exercise these rights, contact us at the email address above.

We will respond to verifiable privacy requests within the timeframes required by applicable state law.

9. Children’s Privacy

The Portal is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at andy@stryker-digital.com.

10. Data Breach Notification

In the event of a data breach that compromises personal information, we will notify affected clients within twenty-four (24) hours of becoming aware of the breach. Notification will include the nature of the breach, the types of information affected, and the steps we are taking in response. We will also notify relevant regulatory authorities as required by applicable law.

11. Stryker Digital’s Role as Data Processor

With respect to End User data (lead information collected through call recordings and form submissions), Stryker Digital acts as a data processor on behalf of our clients. Our clients are the data controllers who determine the purposes and means of collecting lead information through their businesses.

Clients are responsible for:

• Ensuring they have a lawful basis for collecting customer information
• Informing their customers about data collection practices as required by applicable law
• Responding to privacy requests from their customers, with our reasonable assistance

Stryker Digital processes End User data solely to provide the services described in this policy and as directed by our clients.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify active clients through the Portal or by email. Continued use of the Portal after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Stryker Digital Email: andy@stryker-digital.com

See also our Terms of Service